Brand recognition is so important nowadays as customers are constantly bombarded with advertisements, billboards and logos throughout the day. This makes it challenging for businesses to differentiate themselves, however, your packaging is a potential marketing weapon that is sometimes overlooked.
Recent studies have shown that customers need to see a logo five to seven times before they start to recognise and recall the brand it represents. The likelihood of brand memory increases with the frequency of logo presentation.
Flexible intermediate bulk containers (FIBCs), commonly referred to as bulk bags, offer a unique way to establish your brand and make an impression. Custom printing on the fabric of FIBCs is useful.
Custom Bulk Bags is a leading manufacturer and supplier of bulk bags in South Africa. We produce up to 3.5 million units per year and our products can safely hold between 500kg and two tonnes of material per bag. We offer various printing services that allow customers to tailor their bulk bags to a higher degree.
Why printing on FIBCs is a good idea
Of course, customers can order plain bulk bags with no colour or printing. This is cheaper and sometimes better in situations where the FIBCs are not visible to anyone. However, bulk bags are some of the most adaptable packaging options available, so it can be a missed opportunity not to put a company logo on the fabric.
This gives you access to a plethora of opportunities for brand promotion. With Custom Bulk Bags, you can choose between full-colour or black-and-white branding. Each brand has its own style, so we provide printing choices to suit your brand guidelines.
While full-colour printing enables you to highlight your brand’s individuality through vivid colours and graphics, a simple black-and-white logo can produce a timeless and polished appearance.
Custom-printed FIBCs increase brand awareness each time someone sees your logo on a bulk bag. Customers are more likely to remember your business when they require bulk packaging solutions in the future because of the increased brand recall brought about by this frequent exposure.
Other ways to increase supply chain brand recognition
There are other ways to make sure your brand is remembered throughout storage and transit. Take into account fleet branding and vehicle wrapping. Transportation trucks and vans provide excellent advertising spaces. A wider audience can be reached on the road with visually appealing vehicle wraps that display your company name, logo, and contact details.
In addition to fleet branding, signage at storage facilities cannot be overlooked. Having your logo and business details prominently displayed at loading docks and warehouse entrances helps reinforce brand recognition across the supply chain.
Then, of course, there is the vast ocean of marketing and advertising channels available to modern businesses. Social media, websites, billboards, television, radio, magazines and email are all excellent ways to promote your brand, but be careful not to spread yourself too thin by trying to use every platform available.
It’s far more effective to stick with two or three channels and maximise your impact by staying focused. Printing on packaging ensures that end-users see your branding, but that every person along the supply chain is exposed to your logo too. This strategy offers you bang for your buck.
Custom Bulk Bags is your perfect partner
We are a reliable partner committed to assisting companies just like yours in reaching their packaging objectives. We provide a variety of FIBC customisation choices, including printing, to make sure your bulk bags not only represent your brand but also satisfy the particular requirements of your products.
Throughout the design process, our team of skilled experts is there to help. Based on the specs of your product, we can help you choose the appropriate FIBC size, fabric type, and safety features. We also provide bulk bag designs that have been approved by the UN to guarantee adherence to global shipping laws.
Spending money on brand awareness is an investment in the future of your business. By working with Custom Bulk Bags, you can use a thorough branding strategy in conjunction with the power of custom-printed FIBCs to help buyers remember your brand through the supply chain. For more information about our bulk bags or to get advice on the ideal designs, please contact us today.
___
Custom Bulk Bags is a leading South African manufacturer of woven polypropylene bags for various industries, such as mining, chemicals and food. We are able to produce over 3.5-million bulk bags per year, keeping our customers in stock at all times. Our bags adhere to the highest levels of quality as a result of our stringent in-house testing and quality control programmes.
Custom Bulk Bags holds ISO 9001 certification and we currently have a number of UN-certified designs. We are a Level 2 B-BBEE manufacturer and supplier and fall under the ownership structure of Deneb Investments Limited. For more information on our products, contact sales@custombulkbags.co.za. Follow us on Facebook, LinkedIn and Instagram for our latest news and industry insights.
